If you were a legislator in the New York State Legislature, would you Essay - 1

If you were a legislator in the New York State Legislature, would you vote to uphold or repeal this latest tax increase Why - Essay Example The NY excise tax increase is now considered the highest excise tax imposed by a state on cigarettes and tobaccos (NCSL 2010 p. 2). Opponents of the tax increase argue that it is inherently regressive because it affects the ‘have-nots’ more than it does the ‘haves.’ Furthermore, these increases are said to be defeating their purpose, which is to raise revenues, because they can drive away potential customers who may altogether quit smoking or who may use backdoor sources to obtain their fix. On the other hand, proponents of the tax measure, specifically the legislators, contend that it will help keep New York sustain and maintain its health care programs (Confessore 2010). The biggest argument, however, for the measure comes from health advocates and researchers who are extolling the tax increase as a vehicle for compelling smokers to quit the habit and ultimately saving more lives. If I were a member of the New York Legislature, I too, would have supported and voted for the passage of the latest round of excise tax increases on cigarettes and tobacco because it will ultimately redound to the good and welfare of the public. First, it is good for the public health because of the possibility of reducing smoking prevalence especially of the young, who are unwilling or unable to shoulder the rising cost of the habit, and; second, if it could not compel a significant number of smokers to quit, then the government will get to achieve its purpose of raising revenues to fund its health-related programs. That smoking is deadly not only to the person smoking but also to the people around him is already an established fact. This is evinced by the 1998 Tobacco Master Settlement Agreement (MAS) where top tobacco and cigarette producers agreed to compensate, in perpetuity, billions of dollars to a considerable number of states for the costs expended by the latter in the care of individuals suffering from smoking-related illnesses (A Broken Promise to our

Plato - Socrates Essay Example for Free

Plato Socrates Essay Apology, in greek, means ‘to give defense’ (###). In Plato’s Apology, Socrates is blamed for numerous acts and elegantly defends himself in front of the court. To start off, he was first accused of studying astrology and demonology and passing his knowledge and beliefs to other people. His first response to this was blatantly asking who has heard him speaking of such acts: â€Å"†¦should tell each other if anyone of you has ever heard me discussing such subjects to any extent at all† (19d). He also claims that if anyone has heard of him charging fees for his teachings, that that is a lie as well. Socrates continues by saying that god at Delphi claims that he is the wisest man in Athens, and he challenges anyone who believes they are wiser. Even though Meletus refuses to believe the words that Socrates speaks, he continues to listen as Socrates further explains his viewpoint. Socrates continues by saying that the reason behind his unpopularity lies behind his ability to analyze others. He criticizes the politicians, the poets, and the craftsmen for their apparent wisdom. Socrates first examines the Politicians, saying that â€Å"†¦I found that those who had the highest reputation were nearly the most deficient†¦Ã¢â‚¬  (22a) meaning that they possessed little to no wisdom. Next, Socrates examined the Poets. He simply stated that the poets had no clue what they were writing about. He believes that their poems come from sheer inspiration and natural talents, and their wisdom has nothing to do with it. Finally, Socrates speaks about the craftsmen. He shares his belief that the craftsmen are very wise, but they only possess knowledge of their crafts. Secondly, Socrates was accused of corrupting the minds of the young. Meletus originally claimed that only Socrates is guilty of corrupting the minds of the youth. Socrates asks Meletus a few questions such as: Who improves the young? In which Meletus responds by telling Socrates that the law is held responsible for improving the law. Socrates then follows up by asking who contains the knowledge of the law? : Where Meletus answers with the jurymen, audience, members of council, etc. Socrates then summarizes all of the premises for Meletus by concluded that everyone in Athens besides Socrates improves the young. Socrates continues his argument with an analogy. He uses an anaglogy involving a horse trainer. He states that there are very few horse trainers who are experts in their field, and their job is to improve them to the best of their abilities. If an ordinary person, one whom isn’t trained on horses, were attempt to train a horse, they would simply only make matters worse. What Socrates is trying to say here is that ther are very few ‘trainers’ that train people, and contrary to Meletus’s beleifs, Socrates is one of those trainers. Socrates quickly turns the boat around towards Meletus and claims that he has never given any thought towards the youth. He then continues to upgrade his argument by saying that most people, if not all, would rather live in a town full of good people rather than bad: â€Å"Do not the wicked do some harm to those who are ever closest to them, whereas good people benefit them? † (25c). This quote shows how he agrees with the previous statement that most people would rather live with good people. He states here that bad people will harm the ones that are closest to them, whereas good people will only bring them goodness. Socrates then follows up on his argument by repeating Meletus’s thoughts that he, Socrates, intentionally corrupted the minds of the young. He concludes by saying that, usually, when people harm another person, a harmful return should be expected. Therefore, if he intentionally harmed the youth, then he would be expected to be harmed as a result. He asks Meletus â€Å"†¦namely that if I make one of my associates wicked I run the risk of being harmed by him so that I do such a great evil deliberately, as you say? † (25e). Here, Socrates explains that if he were to harm another person, then he would be subjected to harm himself, and what person would subject themselves to harm in the first place? Socrates finalizes his attack on the second charge by saying that he’s either innocent of corrupting the youth, or he did so unintentionally. If he was found guilty, however, then he should rather be taught than to be subjected to the court. `In my eyes, Socrates argument was relatively strong here. During his speech, Socrates quickly turns to focus of his argument to the inconsistency of the charge and his belief in new spiritual things. He addresses Meletus’s belief in spiritual things by saying that it is a contradiction to atheism. Socrates justifies his beliefs by saying that you can’t believe in human activities but not believe in humans, or believe in flute-playing but not believe in the existence of flutes. Therefore, Socrates concludes by saying that you can’t believe in spiritual activity but not believe in spirits. He also makes his argument stronger by mocking the court in a sense with strong irony. In the beginning of The Apology, Socrates was being charged of impiety, using rhetoric to potentially acknowledge the truth behind the lies of the law. Reading about Socrates, it is clearly shown that he is quite fond of exposing the truth, making him a prime example of a rhetorician. In order to turn his case around in the court, Socrates uses rhetoric to defend himself. Since he saw no way out of the situation, he decided to complement his character and keep to his traditional ways. However, towards the end of the argument, Socrates seems to lose focus and his argument becomes less and less stable. In Crito, Socrates was given the death sentenced, and when the opportunity arised for an escape, he refused. Crito gave him numerous reasons as to why Socrates should escape. First, Socrates would be abandoning his wife and children. Secondly, people are willing to pay his way out of jail, that way he wouldn’t be in debt. Also, if he didn’t escape, Crito worries what people would think of Socrates’ companions. He is worried that the situation would reflect badly on them, that they did nothing to help Socrates escape. As well as deserting his wife and children, Crito believes that Socrates will also be deserting himself. After all he has believed in and persevered through, Crito doesn’t want Socrates to give up now. Finally, People are willing to risk themselves to help him escape from prison. Crito thinks that since Socrates has so many reasons to escape, that he should quickly act upon the situation. After Crito delivers his five reasons as to why Socrates should escape, Socrates states two different premises as to why he should stay in jail and accept his punishment. First, he defends himself against Crito’s speech. He first questions whether or not he should remain in prison and accept all punishments against him, or agree with Crito and escape. He states that if he were to escape from prison, then he would be saying that it is acceptable to perform injustice acts. He then corrects the statement by saying that no matter what the issue is, it’s unacceptable to wrong against any man. Following up, Socrates states that if one were to agree over something, then under no circumstances should that agreement be broken or cheated on. While Socrates is living in Athens, he is agreeing to all of the rules and regulations that the law presents. If he doesn’t agree with the laws, then he has the choice of leaving in pursuit of a new city or challenge the law itself. If he doesn’t perform either of these acts, then he is subjective to the laws of the city. Socrates then combines all of these premises to come to the conclusion that he should accept his punishments and refrain from escaping. Socrates then lays out his second premise by first stating that if he were to escape, he will then destroy the Law of Athens and the City, something that he promised not to break upon living in the City. At the age of consent, Socrates turned into a man, thus agreeing to the rues and regulations of the city. The law originally allowed his parents to wed and deliver Socrates, and then in turn allowed Socrates to wed and have children. So far, the Law of Athens have done nothing but help the upbringing of Socrates and his children. However, he then states that if the Law and the City’s ruling was unjust, then if Socrates were to escape, he wouldn’t be breaking the Law of Athens. The problem here is that the only way Socrates would be able to prove his ruling unjust is if he was on an equal footing with the Law of Athens or if he did not promise to abide by the Law of Athens and all of its rulings. If he was on an equal footing with the City, then whatever the city would do to Socrates, Socrates could do the city, which is inaccurate. After all, the city is responsible for the upbringing of Socrates and his family. Since he isn’t on an equal footing, and he did promise to follow all of the rules and regulations of the City, Socrates concludes by saying that the ruling of the jury was accurate. Socrates addresses the first three arguments of Crito by saying that they are irrelevant to whether or not his escaping is right or wrong. Secondly, Socrates says that although that remaining arguments are valid, the do not give good enough reasons. In Crito, the city is wronging Socrates by order of execution. Therefore, by complying to the wrong accusation, is Socrates committing an unjust act as well? With all of the arguments Socrates has made so far (one has to keep his promise, one should follow the rules of the Law, one should never commit wrongdoing), he cannot admit it. Another validation issue in Socrates’ argument is the potential contradiction with The Apology. In The Apology, Socrates states that under no circumstances will he obey any order to stop philosophizing: â€Å"Gentlemen of the jury, I am grateful and I am your friend, but I will obey the god rather than you, and as long as I draw breath and am able, I shall not cease to practice philosophy.. † (29d). Another example that seems to be contradictory in his beleifs in Crito is the story of Leon form Salamis. Socrates was ordered to bring in Leon for a possible execution, but instead headed home. â€Å"Then I showed again, not in words bu in action, that, it if were not rather vulgar to say so, death is something I couldn’t care less about, but that my whole concern is not to do anything unjust or impious† (32c-e). Here, Socrates shows how he refused to do something that he believes to be unjust. Relating this back to his situation in Crito, Socrates was being punished for being unjust, thus putting him in the same position as Leon. In Crito, he shows his obligation to obey the Law of Athens, even if that meant he was going to stop philosophizing as well as being wrongfully executed. In Phaedo, Cebes and Socrates have a long a thorough conversation of the existence of the soul. Cebes’s argument is that the soul is recycled through different bodies. However, the more times the soul is reused, then more it is damaged. Cebes believes that when the soul eventually runs out, it will result in the death of a birth. He finishes his argument by telling Socrates that unless you can prove that the soul is immortal, every man must be fearful of his soul and what will happen to it if it is reensouled. Thus, if anyone was to face death with confidence would be considered unwise. Socrates follows up with his New Method of Hypothesis. Here, he states that everyone is participating in a certain form, whether it’s the form of tallness, the form of beautiful, etc. : â€Å"I assume the existence of a Beautiful, itself, of a good and a Great and all the rest† (100b). He believes that the form of Beautiful is made up of participates, and that they all come together to create the form. Socrates also comes up with the Exclusion of Opposites. Here, he states that everything that is condisered a ‘universal fact’, will never have both itself and it’s opposite simultaneously. Socrates uses the example of the Form of Tallness, saying that one can’t possess both the Form of Tallness and the Form of Shortness. What he means here is that you can’t be both tall and short at the same time. He continues on by saying that certain states of affairs have opposites, but their character is made up of the opposite that they possess. As his argument goes on, Socrates states that the soul brings to body life as well as anything that it possesses. If this is true, then that would mean that the soul is immortal, always reensouling another body. This is unlike what Cebes said, since he was convinced that the more times the soul possessed a new body, then the sould would become weaker and eventually cease to exist. Following up on Socrates’s argument, if the soul never dies, then that you mean that it is imperishable. In conclusion, Socrates can say that the soul is abiding.

Conventional Plastic Films vs Sustainable Films Essay -- Environment,

Sustainability has become and important issue in the world as the Green Movement continues to gain popularity. One area where research is being conducted to find a more sustainable production process is plastic films. Plastic films are defined as a packaging material, usually less than ten mils (a mil is 0.001 inch) in thickness, with an average of 0.7–1.5 mils, that can be used as a bag or wrapper. They are composed of a broad range of materials, which can be simple or complex depending on what a particular product or package demands (Osborn & Jenkins, 1992). There are two main categories of films used in packaging, conventional films and sustainable films. Conventional plastic films are much more widely used and have a larger market than sustainable films. The film can be made with different resins, each of which have unique structures and are ideal for specific applications. The films can be clear or colored, printed or plain, single- or multilayered and are often combined with other materials such as aluminum and paper. Examples of plastic films usages include Ziploc bags, trash bags, grocery sacks, drycleaner bags, and plastic wrap. The only common characteristic of all plastic conventional film is that it is flexible in nature. The most common resin used to create these plastic film packages is low-density polyethylene (LDPE). As a film LDPE has decent clarity, is a good moisture and gas barrier, and it can be heat sealed while retaining its strength and flexibility. Polypropylene (PP) is also a common resin used to create plastic film. It has an excellent moisture barrier, good transparency, gloss, and tensile strength. The PP resin also has a high melting point, which makes it appropriate for packages that need to be st... ...petroleum, which has been around for significantly longer and has a strong hold on the market. As sustainability continues to become an emerging concern for consumers bio-plastics will grow in importance in the packaging industry. Similar to auto companies who are searching for alternative sources of energy for automobiles, chemical companies are searching for alternatives to manufacture of plastic materials (Perkins & Lindsay, 2011). We have a limited supply of fossil fuels and ate the rate plastic products such as film are being produced and consumed each year, it is hard to say how long they will last. Bio-plastics currently represent only a small fraction of the emerging area of sustainable development, but their usage is growing. There is great potential for bio-plastics as replacements for the less-sustainable fossil fuel based plastics used in plastic film.

Guide to Web Research and MLA Essay

The World Wide Web is the broadest source of information today. Other than this fact, it is also accessible through the computer, given that it has Internet access. Since it has a broad source of information, people use it for academic research, besides its use for entertainment. However, one major problem with Web searches is the published material’s credibility since it is often open to a wide variety of audiences and contributors. Since the students’ reliability on Web research is increasing, then there is a need to address the issue about the web sources’ credibility. One way to ensure the sources’ credibility is to evaluate the details on the website itself—like the author, date published, and web site title. These details can help one to understand the worth and uniqueness of the information on the website since some information tend to be rehashes of the original one. To make things simpler, it is quite advisable to look at academic websites—like university databases—and online scholarly journal sites. Most of the time, the information here is quite credible since the authors from such websites have the credentials to prove their words’ worth. I believe everyone already had their fair share of frustration from web research. More often than not, the information that appears on the first page tend to come from websites ranging from slightly reliable to non-reliable. Other than that, I have also encountered links to websites wherein payment is required in order to gain access to the information—like many online libraries. These problems can discourage students and force them into accepting the information regardless of its credibility. Furthermore, it can also exhaust the energy of students, making them more timid. The Modern Language Association or MLA is a language and writing institution developed in order to create a common guide of academic writing that the students, scholars, and members of the academe could follow. It basically provides a network upon which members from different places could share information and academic trends with others (MLA, 2008). Since the organization has a myriad of members wherein most are experts in the academe, their guide becomes a requirement in order to help the students and other members of the academe to organize their academic papers properly. Fighting Until the Very End of Life The poem Do not Go Gentle into that Good Night by Dylan Thomas shares the struggle of a dying person or a person’s grief on the gradual loss of a dying loved one. Basically, the poem centers on the theme of not giving up and fighting until death. Once a person succumbs to the thought of death, then he or she may already be considered dead. In a nutshell, the first stanza entails a persona telling the reader (or to whom the poem is dedicated) to not give up easily and go fight against death and weakness—basically, to become fierce. In stanzas two to five, the persona gives out specific examples of fierce men never giving up, which in turn supports the first stanza. In stanza six, the persona addresses the reader (or to whom the poem is dedicated) to show him or her the fierceness that he or she once had, or the fierceness of his or her soul, which would make the persona happy (Thomas, 1971). The persona of the poem may be Dylan Thomas himself, as he wrote this poem for his dying father—growing weaker from old age and blindness. Throughout the poem, he sought to encourage his father to fight on for his life, no matter how inevitable death was (citation). Besides him being the persona, it could also assume the role of a dying person who encourages others to fight on and to never give up until the very end. The persona assumes a sad yet encouraging tone throughout the poem. The phrases Do not go gentle into that good night and Rage, rage against the dying light are also reiterated throughout the poem in order to give emphasis to the theme of the poem. The persona also constantly reminds the reader and the target person to never go down without a fight since giving up life early would mean that the person is just as good as dead already. The two connotative words that have been heavily used throughout the poem is night and (dying) light. Basically, night here could be referring to the dying person (not the persona) accepting his or her fate peacefully, although there may as well be other connotations for this word. On the other hand, light or the phrase dying of the light could be pertaining to death, or at least weakness. The poem follows an alternating rhyme scheme, wherein the key words to follow are night and day. There is also a repetition of the two phrases Do not go gentle into that good night and Rage, rage against the dying light which gives more emphasis to the theme of the poem. The poem’s form and tone seem too soft and gentle for the poem’s subject which is death. This creates an irony that the persona is asking the dying person to become enraged against death. Metaphors and personifications are used throughout the poem, in order to give a hopeful tone for the persona’s beseeching of the dying person, instead of a tone associated with grief and loss. An example would be the stanza: â€Å"Though wise men at their end know dark is right, / Because their words had forked no lightning they / Do not go gentle into that good night† (4-6). References Thomas, D. (1971). Do not go gentle into that good night. Poets. org. Retrieved July 4, 2009 from http://www. poets. org/viewmedia. php/prmMID/15377. MLA. (2008). About the MLA. Retrieved July 4, 2009 from http://www. mla. org/about.

Country Labor Laws Essay

Labor laws or employment laws are a collection of laws, organizational rulings, and precedents which address the lawful rights of, and restrictions on, working people and their organizations. As such, it mediates many aspects of the relationship between trade unions, employers and employees (Chilumpha 2004). However, there are two broad categories of labor law the first being the collective labor laws relating to the three way relationship between the employee, the employer and the labor union. Secondly are the individual labor laws concerning the employees’ rights at work and through the contract for work. These are therefore the various and distinct levels of labor laws that should exist in every economy or state; laws that govern the conduct of an individual and laws that govern the conduct of many at one go (Chilumpha 2004). But both the individual and the group are one and the same thing, therefore both laws govern the conduct of an employee and an employee falls into both categories, he is an individual within a group of workers. This paper will establish the difference in the labor laws between the United Arab Emirates (UAE) and the Federal Republic of Germany. To begin with the two states are located in different regions; Germany is among the founding members of the European Union its laws are therefore govern by a strict code of regulation, it should suite the region and not only the state (Eurofound 2009). UAE on the other hand is regulated in the Middle East; it is a huge financial centre in the Middle East and therefore has a lot of instances where foreigners come within its economy, same with Germany. Religion is the other factor that has to be considered. The UAE is an Islamic state; Muslim way of life is therefore engrained in all aspects of the society including its system of Law; labor laws are no exception (Cotran 2006). Germany on the other hand is guided by social laws constructed to fit the needs of the society. Religious biases are therefore not considered within the Germany labor laws. On one hand we have the Federal Republic of Germany, with its Agenda 2010. Germany has for sometime aimed at an inclusive reform of the German labor market with regard to labor laws, changes are being made notably concerning the protection against dismissal and limited-term employment contracts (see Part 1, II, 3 and 7c). For the first time, there is a standard legal claim to a severance payment but only under certain circumstances in the case of dismissals for redundancies. The new law entered into force as of 1 January 2004 onwards (Lorenz & Partners 2005). The labor laws within Germany are therefore notably updated to suite the times and the market also because it is within the EU means that the labor laws are to be of a certain standard as required by the EU codes of governance (Jung 2001). The United Arab Emirates also has labor laws; Labor matters in the UAE are governed by Federal Law No. 8 of 1980 regulating labor relations as amended by federal laws No. 24 of 1981, No. 15 of 1985 and No. 12 of 1986. There are particular labor related regulations applicable in some of the free zones in the UAE, such as the Jewel Ali Free Zone. Therefore it is notable that though the UAE is a regional financial center, its labor laws are not entirely updated as seen above; there is bound to a lot of labor changes within the system that should have required an update on the labor laws between the 1980’s and 2010. But both the German and UAE regulations have been established to protect the workers rights (Al Tamil & Advocates). According to Article 3 of the Law, the Law is applicable to all staff and employees working in the United Arab Emirates, whether they are nationals or expatriates. However, there are certain categories of individuals who are exempt from the laws as listed below: 1. Staff and workers employed by the national government, government departments of the member emirates, the municipalities, public bodies, federal and local public institutions and those staff and workers employed in federal and local governmental projects. 2. Members of the armed forces, police and security units. 3. Domestic servants/workers. 4. Agricultural workers and persons engaged in grazing of animals (this exemption does not include persons who are employed in corporations which process agricultural products and/or those who are permanently engaged in the operation or repair of machines required for agriculture). (Al Tamil & Advocates) The first clear distinction between the two labor laws is the omission of some of the UAE workers from the protection of the law; it will be assumed that they are covered using a different law and system. Different because may be it provides them with better terms than the rest of the citizenry may be but this distinction shows a clear disharmony within the system. The labor laws should be able to apply to all employees regardless of the profession or gender. The German laws have no such distinction showing a clear harmony in all workers of the state including those in the army (Lorenz & Partners 2005. In UAE it shows that there are some workers who receive preferential preferences; such inequalities are therefore harmful to the system. There are other distinctions that have been identified such as gender differences. While there are some distinctions according to gender and the amount of work one can do in general; such should not influence the type of career one is to pursue. In the UAE women can’t partake in certain careers; this is because of the religious aspect that is seen in most Islamic states (Labor Law UAE & Khasawneh and Associates 2008). There is therefore a clear distinction between the genders; while the German labor laws stipulate that the principle of equal treatment is laid down as a basic right of the German Constitution. Any discrimination on grounds of sex, race, nationality, handicap, religion, and political opinion and trade union activities is outlawed. In order to fulfill the obligations arising from EU directives, sections 611 A and 611 B of the German Civil Code were enacted in 1980 (Miller and Zumbans 2006). But there is a general agreement on the kinds of labor one can undertake; though not stipulated in the German codes, some careers are labor intensive and therefore many women are told not to engage in them for obvious reason. There are several similarities with the two codes; to begin with as stipulated above both have been constructed with the worker in mind. There are several degrees of effectiveness due to the various issues within the two states but both do protect the workers. The first similarity is on issues of employment of minors, on both codes the minimum age of employment is 15 years. No minor under the age of 15 years is supposed to work. The German code goes further to clarify that even those who are older but attend school should not be allowed to work until they are of age to start working (FedEE 2010). The UAE code stipulates the working conditions and working times to protect the minors from exploitation (Working in Germany 2010 & Khasawneh and Associates 2008). Secondly both codes have agreed on issues of work hours; the UAE codes states that the normal work hours per day is 8 with enough breaks in between to allow for recuperation, same with the German code. In both labor laws all the workers are subject to deductions such as tax to the state or as agreed within the organization. Such deductions are necessary to enable the state functions to continue for example the state protection of workers. As stated above, the United Arabs Emirates is considered a religious state; within the state everything is governed through Islamic principles. The labor laws also fall within the principles of Islam; a practicing Muslim is supposed to pray several times a day, the labor laws therefore have catered for that by ensuring the one gets enough breaks to fulfill this obligations. In the context of the UAE labor laws and all the other laws, the basic and fundamental structure is religion. The laws have been modified around the basis of Islam. There are some tendencies of negotiation through the established social system but all in all there is a lot of religious influence. On the other hand the German codes basic structure is the society through various processes such as collective agreement. The German republic is governed through social principles; social rules and procedures that protect all within the constitution equally. Such is the power of collective agreement. Some of the sources of German labor laws also include the European laws and collective agreements. In conclusion, the two states do have labor laws that protect the workers both at the individual level and the collective level. Though both have distinct similarities and differences on several levels, both codes have the interest of the worker at heart though with varying intensity and effectiveness. References: Al Tamimi & Company. (Nd). Labor Laws in the UAE. Retrieved on 11th May 2010. http://www. zu. ac. ae/library/html/UAEInfo/documents/UAELabourLaw. pdf. Chilumpha Cassim. (2004). Labor law. Blantyre, Malawi: Commercial Law Centre Cotran et al. (2006). Yearbook of Islamic and Middle Eastern law. Vol. 10, 2003/2004. Boston: Brill Academic Publishers. Eurofound. (2009). Labor Law Germany. Retrieved on 11th May 2010. http://www. eurofound. europa. eu/emire/GERMANY/LABOURLAW-DE. htm. Federation of European Employers (FedEE). (2010). National Labor Laws. Germany. Retrieved on 11th May 2010. http://www. fedee. com/natlaw. html#germany Jung Liliane. (2001). National Labor Law Profile: Federal Republic of Germany. ILO. Retrieved on 11th May 2010. http://www. ilo. org/public/english/dialogue/ifpdial/info/national/ger. htm. Khasawneh K & Associates. (2008). UAE: Employment Law. GMB Research. Retrieved on 11th May 2010. http://www. kslg. net/doc/UAE_Employment_Law_Khasawneh_Assoc_26Aug08. pdf. Labor Laws in the UAE. Company/Commercial Laws. Retrieved on 11th May 2010. http://www. angelfire. com/nv/sabu/UAE%20Labour%20Law. html. Lorenz & Partners. (2005). German Labor Law. News Letter No 24 (EN). Retrieved on 11th May 2010. http://www. lorenz. co. th/component/option,com_docman/task,doc_download/gid, 181/Itemid,6/lang,de/ Miller R. A. & Zumbansen P. (2006). Annual of German & European law. Volume II/III (2004/2005). New York; Oxford: Berghahn.

Inditex Report Essay Essays

Inditex Report Essay Essays Inditex Report Essay Essay Inditex Report Essay Essay IntroductionThe purpose and aims of composing this study is to analyze the concern schemes or theoretical accounts adopted by the Inditex Group and to reexamine whether this schemes will back up its operation in carry throughing their future duty. Furthermore. it aims to measure the strategic option of the organisation in either from a corporate scheme position or strategic concern unit ( SBU ) perspective that could be adopted by the Inditex Group. This study will besides foreground the vision. mission and aims of the Inditex Group Company. In add-on. the study will travel farther by accessing the group human resources and direction in order to clearly nail any direction alterations in the organisation. if there is any. and to cognize who the direction are and their place in the determination doing procedure of the company. In order to accomplish the rule aims of this study. the study will be categorised into Internal and External analysis. This is done in order to to the full analy ze the current place of Inditex Group in the market from all positions. besides to entree if Inditex is a healthy company to put in. and besides accessing the current strategic adopted by the company. The company Internal analysis will be based on the followers ; Fiscal Analysis: This will concentrate on all the fiscal facet of the company. Human resources and Management Analysis: focal point on the direction system of the company. Market Analysis: This will concentrate on the company’s current market place. Operations Analysis: This will concentrate on how and where the company execute it daily activities. Prioritized Strength: This will analyze the strengths of the company internally. Prioritized Failing: This will analyze the internal failing of the company that can impede them from accomplishing their ends. The company External analysis will be based on the followers ; Pestel Analysis: this will analyze the possible influence of the failure or success of the company strategies. Porter 5 forces: this will assist in analyzing the manner of attraction of the Clothing Industry. Critical Success Factors ( CSF’s ) : This will concentrate on some alone resources that make the company successful. Prioritized Opportunity: Prioritized Menace: Company: Inditex Group.The Inditex Group Company. a fabric design Industries is a Spanish Multinational vesture company. Inditex have its headquartered based in Arteixo. Galicia in Spain. The Inditex Group was founded and created by Amancio Ortega Gaona the wealthiest adult male in Spain and 3rd richest adult male in the universe in 1985 and by 2001 they went public and listed on the Bolsa de Madrid stock exchange market1. The Inditex Group which is now considered as the world’s largest vesture dress company in footings of gross revenues is made up of over 100 companies runing in fabric designs. fabrication. and distributions. Inditex presently have 8 strategic concern units runing in four geographical market segments2 which includes Spain. These strategic concern units includes ; Bershka. Massimo Dutti. Oysho. Pull A ; Bear. Stradivarius. Uterque. Zara. and Zara Home. Inditex strategic concern units jointly occupied about 6249 shops in 86 markets. Company Vision: Good Faith. Dialogue. and Transparency. Company Mission: Is to react with legerity to the demands of the market. This means that Inditex concentrate extremely on the customers’ demands and combines these demands with high grade of perpendicular integrating across all their concern country. Internal AnalysisFiscal Analysis:The cardinal net income driver for Inditex Group Company is Zara. lending 66. 11 % of the entire net gross revenues and 68. 5 % per square meter in 2012. while Bershka comes 2nd with 9. 31 % of entire net gross revenues in 2012. In footings of geographical part. the Europe ( excepting Spain ) . and Spain accounted for 45 % and 21 % of the entire net gross revenues severally. While the Americas and Asia ( Including remainder of the universe ) represents a important lower sum of 14 % and 20 % severally. In 2012 saw Inditex Group shops increases massively from 4264 shops in 2008 to 6009 shops in 2012. This shows an addition of 40. 92 % in shops from 2008 to 2012. Inditex Group Profitability. Liquidity and EfficiencyNet gross revenues additions twelvemonth over twelvemonth from 2008 to 2012. This shows an addition of 10. 3 % from 2007-2008. 6. 2 % addition from 2008-2009. 13. 40 % from 2009-2010. 10. 2 % from 2010-2011. and 15. 61 % from 2011-2012. This is boosted by the addition of gross revenues. higher net incomes margin and Numberss of new shops opened3. Overall. net gross revenues show an addition of 53. 22 % . While the Net net income soared by a monolithic 87. 26 % between 2008-2012. Prior to this. Inditex growing rate has maintained an norm of 16 % gross revenues growing and net income of 12 % for the past 10 old ages. The diminishing form of ROCE from 2008-2009. and besides in 2011 is due to a proportionate addition of operating disbursals. The Gross Profit Margin ( GP % ) has seen a slow addition from 2008-2012. This is due to the slower addition of cost of gross revenues ( COS ) . EBITDA additions by 20 % when compared to the old ol d ages and EBIT besides increased by 24 % when compared to the old old ages. DebtsA really low geared company. as Inditex Group Company managed to pay back some significant sum of debts through hard currency militias. The Group has 0. 08 % of debt to capital ratio which means that the company pay small attending when it comes to utilizing debts to finance undertakings. Investors Related Market Capitalization of 66. 883 bn euro.Share monetary value 106 euro as at 06/03/14Net incomes per portion has been increasing important from 2008-2012. Dividend per portion increased by 12. 5 % from 2011 to 2012.Inditex Group Company has a slow addition of gross revenues volumes over the old ages ; while some of the cardinal ratios reported a diminution form during some period. Inditex largely depends on the Europe excepting Spain and Spain market. nevertheless. with an optimistic hereafter growing in the Asia market. The company besides has a low geartrain ratio which gives them more fiscal border in footings of future enlargement. Support Inditex Group Company financess for its company through the issue of ordinary portion equity. debt funding. recognition installations and self-financing. The company have been profitable over the twelvemonth which makes them assumed sensible duty of non procuring adequate debt to finance its operations. So hence. in footings of liquidness. the company is non exposed to any important liquidness hazard as it maintains sufficient hard currency and hard currency equivalent which meet the escapes of its day-to-day operations. More so. the group are non as concerned about recognition hazard as they have a policy in topographic point that cover any gross revenues franchises and as their bulk of gross is made from retail gross revenues. so they make usage of hard currency aggregations or recognition payment. Inditex Group Company besides financess its concern by puting in marketable securities which includes short and long term debts with a adulthood of 90 yearss and 12 months severally. Thi s helps the Group in run intoing its short term duties. The group besides have near to 50 % bets in each of the five Economic Interest Groups they invest in. these groups are involves in leasing of assets. Human Resources and ManagementInditex is a multi-cultural and multi-racial company with 120. 314 employees and besides created about 10. 802 occupations in 2012. 82 % of Inditex staffs works under an indefinite contract. In footings of its multi-cultural lineage. Inditex employees are of over 130 nationalities and 45 working linguistic communications. Inditex has a immature work force with an mean age of 31 old ages old and 78. 7 % of its employees are females. Pablo Isla Alvarez de Tejera is the Chairman and Chief Executive Chairman of Inditex Group Company along with his Deputy Jose Amau Sierra has transformed the manner industry and created the world’s largest vesture and dress company in footings of gross. and the besides developed a strong distribution theoretical account which helped the group to understate their design to distribution procedure within a hebdomad. Overall. the Inditex board consist of 9 managers which include 4 executives’ managers and 5 non-executives managers. Inditex Group Company operates a multidivisional construction which helps them in back uping their planetary operations. At Inditex. the board of managers are the highest determination shaper ; they supervise and control the organic structure of the company apart from the affairs that were reserved to the general meeting of the stockholders. Inditex board of managers are besides intrusting with way. disposal. direction and representative of the company and direction of the daily activities of the company to the executives. They besides manage the squad and concentrating its attempts on general supervision map which include directing Inditex policy. doing relevant determinations and moving as a nexus with the stockholders of the company. Market AnalysisMarkets and sectionMost attractive market section is Asia marketMarket section by age. Young and in-between age group.MerchandisesInditex have changeless alterations to its merchandises lines.They have indistinguishable merchandises in all market sections.Inditex maintain wellness and safety merchandises standard4.Customers’ orientation: they analyse customers’ feedbacks in order to be able to place client tendencies. Monetary valueInditex has a standard monetary value in all markets sections.The pricing could be different in footings of exchange rate factors due to globalisation. It besides gives seasonal discount5 like December gross revenues.Inditex monetary value is considered to be medium with an exclusion of Massimo Dutti. Inditex Amongst Competition. PromotionInditex has a rigorous policy and zero advertizement.Online web site for each concern unit which consistently updates It has an Affinity card for clients: this influences customers’ loyalty6. It communicates with its clients through societal webs. Topographic pointLocation: All of Inditex shops all located at the chief shopping streets. A alone design which is influence by the civilization of the markets. A show tailored of the merchandiseThey have first-class clients serviceOnline shops for all its 8 concern units available in some major country7 The cardinal scheme of the Inditex selling sections are performed through customers’ orientation and satisfaction. Inditex chief sale-point is where directors received feedbacks from clients. the directors so report to the design sections in order to place and carried out what the customers’ value. Another factor that did the fast one for Inditex is their glamourous shops. where customers’ entree its latest merchandises which are ever updated four times in a month. The merchandise lifecycle and BCG matrix as you can see on the charts indicates an accurate reconciliation place within the Inditex portfolio. However. since merely one concern unit is placed on as a Cash Cow. so hence. legion investings might be needed so as to transform the Question Marks into Stars. Inditex Product Lifecycle. Inditex BCG MATRIX. Operation Analysis:Value Chain- Primary ActivitiesApproximately 1000 interior decorators are responsible for recognizing any alterations in manner and they are in charge of developing new theoretical accounts to fulfill customers’ desires. Most of the production takes topographic point in the Group’s ain mill. The group take full duty control of cloths supply. marker and film editing of the cloths till the finish goods. Over 50 per centum of Inditex fabrication is carried out by local providers. By the terminal of 2012. Inditex already had a sum of 1434 providers and all providers must hold to adhere to Inditex Code of Conduct. The cost of ware includes the cost of natural stuffs and consumables8. The Inditex Group has its ain logistic Centre. where all production is received and carried out. and so distributed to assorted shops worldwide9. Inditex operates 8 logistic Centres. at least one for each trade names and all of which are in Spain. Stores play important functio ns in Inditex concern model10. Value Chain- Secondary ActivitiesResearch and Development utilizing advanced technology11.Operates fabrication and procurement12.Research and Development of eco-efficiency13.Human Resources and Management14.Firm Infrastructure15.Corporate Social Responsibility16.Joint ventures and Strategic Alliances17. Inditex alone direction concern theoretical account is based on flexibleness and invention. and its vision of manner along with quality design and creativeness. together with a rapid response to clients demand has resulted in Inditex fast international enlargement and an first-class public presentation of its commercial formats. Inditex concern theoretical account is centred to its clients. shops. design/production. squads. and logistics. However Inditex group adopted a high grade of perpendicular integrating concern theoretical account when compared to its rivals. This allows Inditex to cover all stages of its manner procedure which includes design. industry. logistics and distribution. The group besides incorporated a grade of flexibleness construction with a strong focal point on customers’ demands in all its concern countries. Inditex views societal and environmental variables as a strategic factor for growing and sustenance for clients demand. The key to Inditex theoretic al account is its ability of go toing to clients desires in a shortest sum of clip possible. This is a cardinal value added activities of the Inditex group Company. Inditex Business Model Structure. Inditex Logistics Centres Prioritized StrengthsInditex is the universe largest vesture and dress company in footings of gross. Inditex has a great organisation cognition and expertness. This stands for alone resources and nucleus competencies of the company. It besides has a strong concern theoretical account ( core competency ) It has strong trade name ( alone resource )Inditex has a diversifying selling scheme ( core competency ) Prioritized WeaknessInditex depend on one planetary trade name ( Zara which generate 66. 11 % of its entire gross ) . It besides depends on two geographical parts ( Europe excepting Spain and Spain ) . Inditex is exposed to trade good rising prices. It has a centralized logistic Centre which may do some jobs in future enlargement. High preparation cost. External AnalysisP. E. S. T. E. L AnalysisPoliticalGlobal trade agreement18National trade relationship19Value added revenue enhancement ( VAT ) and foreign revenue enhancement policies.Change in authorities.Pressure group20.EconomicExchange rate: related to GBP. Us dollars. Nipponese Hankering: As the crisis in Europe country might do the Euro to be weaker than the Yen. so the company is likely to hold exchange loss. Year on twelvemonth alteration in GDP21. Fiscal market uncertainness.UnemploymentCommodity monetary value rising pricess: for case. the fuel monetary value addition in the Middle East due to the civil agitation may impact the company borders and besides increase the cost of transit. Inflation22 and Interest rate23. Socio-CulturalSocial dimension. corporate societal responsibility24 and reputes. Consumers’ ailments.Changes in consumers penchants.Changes in life styles and tendencies. New tendencies among the younger coevals in Europe and America. TechnologySpending on research and developmentInformation systemEco-efficiency25Tocopherol commerce26EnvironmentalKyoto protocolWaste and Recycling: more focal point on the attending of countries such as sustainable development. The consequence of planetary clime to the production of organic cotton. Toxic chemicals: this includes C footmark. LegalEmployment jurisprudence: this has something to make with Child labor and regulations and ordinances that relate to labor. Consumer jurisprudence: this respects jurisprudence and ordinance which relates to manners and vesture Patents and hallmarks Supplier rightsHealth and safety jurisprudence European companies will be assisted by the abolishment of fabric and vesture import quotas ( ATC ) in order to come in into the emerging market of Asia which doubtless counted for a immense important sum of the population of the universe. However. due to the uncertainnesss associated with political and economic state of affairss. this could increase the hazard of farther enlargement schemes. Although the monetary value of cotton has increases by more than $ 5 over the old ages while unemployment has risen high particularly in Greece and Spain with 28 % and 26 % severally which force fabric companies to potentially increase their market monetary values. while disposable income on vesture has lessening because the on-going job in the Eurozone consumer gives negatives signal to consumers which affect their assurance. but the confident degree in the emerging market ( Asia ) is optimistic. However. the monetary value deflation of fabrics which has been dated back to the 1990s boulder clay the start of the fiscal crisis. the change by reversaling tendencies now after the fiscal crisis have an consequence on the overall productiveness of the dress industry positively. Porters 5 ForcesMenaces of New EntrantsThere is economic of graduated tablesIt involves big capital investingThere is a trade name trueness in the industryThere is a merchandise distinctionPatent and protection dutiesModerate force which can be overcomeMenace of SubstitutePrice/performance ratioInditex other trade namesThere is zero exchanging costWeak forceThe Bargaining Power of BuyerDecentralized and Centralized BuyerThere is a low shift costThere is zero purchaser competition menaceModerate forceThe Bargaining Power of BuyerThere is fewer provider in the industryThere is a low provider competition menaceSuppliers of fabric and natural stuffsWeak forceCompetitive CompetitionThere is bing retail merchants every bit sizedSlow growing in the dress industryGreat distinctionModerate forceThree moderate forces and two weak forces make the vesture and dress industry unattractive for new rivals to interrupt into the industry. However. alterations to replace depends on the consumersâ€℠¢ penchants harmonizing to their perceptual experience of gustatory sensation. manner and budget. therefore it is high to exchange to other suppliers. Competitive competition is the strongest force assisted by the slow growing of the market. Prioritized OpportunityThere is still room to turn in the emerging market in this industry. Theabolishment of quotasOrganic market developmentTechnological InventionNew strategic AlliancePrioritized MenacesThere is high competitory competition in the industryThere is slow market growing in the industryAddition in trade good rising pricesChanges in consumers’ gustatory sensation or tendenciesExchange rates. Corporate SchemeStrategic PositionZara which is Inditex chief beginning of gross because of the sum it generated in footings of gross revenues is ranked on the 4th option of the Bowman strategic clock. it implement a wide distinction scheme. It offers merchandises to clients at an low-cost and sensible monetary value or a small higher because of its good perceptual experience of quality. enriches customers’ satisfaction and trueness. However. the first-class deployment of its alone resources and its nucleus competencies assist Zara to considered as the first mover in the industry27. One of its cardinal value added activities is its focal point on customers’ demands and a changeless alteration in its merchandise lines whilst keeping the same degree of monetary value allows Zara to accomplish a competitory advantage. Inditex has expanded and grown. harmonizing to the Ansoff matrix. By merchandise development: ( EcoFootDesign ) Systematic alterations in merchandises line a nd invention. Market incursion: it has increase portions of its cardinal bing markets. Market development: in 2010 saw Uterque one of Inditex concern unit opens its first shop in Russia which besides pave manner for Zara place and Zara to follow through. By related and unrelated Diversification: Zara and Massimo Dutti entered into the Indian market in 201028 and 201329 severally and Inditex enters the furniture retail industry30 through unrelated variegation. Inditex method of prosecuting its schemes. Organic development: Inditex uninterrupted public presentation and invention is acquired through their cognition and experience harmonizing to their bing resource and capablenesss. Through Acquisition and Takeover: in 1995-1996. Inditex acquired the whole of Massimo Dutti in a 100 % acquisition. Form a Strategic Alliance: A Joint Venture with the Tata Group to open the first Massimo Dutti shops in New Delhi. India. Inditex licence to other companies: production of finished goods through external providers. The Inditex Group Company adopted a parenting function by supplying a clear vision of its company objectives. it besides assists employees by supplying uninterrupted preparation and facilitating. and heightening through synergisms. Improvement in all Inditex sections is as a consequence of a great focal point in public presentation rating and monitoring. Inditex adopted different portfolio direction for each of its concern units. Harmonizing to the consequences of the strategic analysis. fiscal analysis. and SWOT analysis above. it has been good documented that the Inditex Group Company has a strong portfolio which make the company probably to get the better of any future uncertainnesss. as it was grounds in its fiscal public presentation that they keep turning even during the fiscal crisis of 2008-2009. they still achieve a important addition in gross. However. the job which the Inditex Group could be confronting sing their adopted schemes will be the complete dependance of its other seven ( 7 ) concern units which includes Bershka. Massimo Dutti. Oysho. Pull and Bear. Stradivarius. Uterque. and Zara Home over Zara which is the unit that generates over half of its entire gross revenues ( 66. 11 % ) . The Group should besides happen a manner to increase the per centums of gross revenues to geographical part like America which is has the lowest gross revenues geographically and besides in Asia which is an emerging market other than Europe. FUTURE STRATEGIESProposed scheme for the strongest SBU ( Zara )Merchandise development: the company should bring forth better quality of future merchandise lines. Market development: the company should travel on with farther enlargement in Europe market and the US market. Diversification: the company should come in into the dress athletics wear industry. Market incursion: the company should come in into the Australian market. Corporate Market incursion: farther enlargement in the Asia market.Backward integrating: to get a cloth providerConsolidation: weaken concern units should be strengthenForward integrating: fabrication and logistic procedure should be decentralised. Make Nothing: continue with the current operations. MentionsInditex SA. Bloomberg Market. [ Online ] Available at: hypertext transfer protocol: //www. bloomberg. com/quote/ITX: SM Accessed on 20th of February. 2014. H A ; M ( 2014 ) . â€Å" H A ; M Opens foremost shop in East Asia† [ Online ] Available at: hypertext transfer protocol: //about. hectometer. com/en/About/facts-about-hm/people-and-history/history. hypertext markup language Accessed on 23rd of February. 2014. Inditex. ( 2008 ) Inditex one-year study 2008. one-year study 2008. A Coruna: Inditex. Inditex. ( 2009 ) Inditex one-year study 2008. one-year study 2008. A Coruna: Inditex. Inditex. ( 2010 ) Inditex one-year study 2008. one-year study 2010. A Coruna: Inditex. Inditex. ( 2011 ) Inditex one-year study 2008. one-year study 2011. A Coruna: Inditex. Inditex. ( 2012 ) Inditex one-year study 2008. one-year study 2012. A Coruna: Inditex. Index Mundi. [ Online ] Available at: hypertext transfer protocol: //www. indexmundi. com/commodities/ ? commodity=cotton Accesse d on 20th of February 2014. Unemployment Statistics. [ Online ] Available at: hypertext transfer protocol: //epp. eurostat. European Union. Europa. eu/statistics_explained/index. php/Unemployment_statistics Accessed on 20th February. 2014.Fabric and Clothing. [ Online ] Available at: hypertext transfer protocol: //www. companiesandmarkets. com/MarketInsight/Textiles-and-Clothing/Global-Apparel-Industry/NI7468 Accessed on 22nd of February. 2014.The Economics Times. [ Online ] Available at: hypertext transfer protocol: //articles. economictimes. indiatimes. com/2013-04-29/news/38904773_1_brand-massimo-dutti-foreign-investment-promotion-board Accessed on 24th of February. 2014.

Scaffold in Scarlet Letter Symbolism essays

Scaffold in Scarlet Letter Symbolism essays The framework of that instrument of discipline, so fashioned as to confine the human head in its tight grasp, and thus hold it up to the public gaze (9). These words help describe the ominous place known as the scaffold. Throughout the Scarlet Letter, the scaffold is a reoccurring symbol that symbolizes human nature throughout the course of the book. In addition to being a symbol of shame and guilt, the scaffold is a form of public punishment and humiliation. Furthermore, the scaffold reveals the development of the story and character involvement with the sin of adultery. The scaffold symbolizes many aspects of human nature throughout the course of the book. The scaffold symbolizes the shame and guilt of sin along with love and punishment. For example, when Hester committed adultery with Dimmesdale, the sin was committed out of love. Hester followed her human nature and heart when she committed the sin. After Hester is convicted of adultery, she is portrayed as an outcast of society. When Hester is seen on the scaffold, she hides her scarlet letter because the letter is viewed as a symbol of sin, shame, guilt, and punishment. Hesters guilt and shame are shown by the way that she stands on the scaffold. She doesnt hold herself in a high manner; however, she slouches and tries to hide from the crowd. While standing on the scaffold, Hester feels alone, isolated, and as if the world is out to get her. Thousands of emotions and thoughts run through Hesters head while she is on the scaffold. In addition to being a symbol of shame and guilt, the scaffold is a form of public punishment and humiliation. Hester is forced to stand in front of her peers and be harassed for the sin she has committed out of love. Hawthorne described how Hester felt as she headed towards the scaffold: She perchance underwent an agony from every footstep of those that thronged to see her, as if her heart had been flung into t...

How to Improve Your ACT English Score 9 Tips From a Perfect Scorer

How to Improve Your ACT English Score 9 Tips From a Perfect Scorer SAT / ACT Prep Online Guides and Tips Are you struggling with ACT Englishscores between 14-24? You're not alone - hundreds of thousands of other students are scoring in this range. But many don't know the best ways to break out of this score range and get 26+on the ACT. Here we'll discuss how to improve ACT Englishscore effectively, and why it's so important to do so. Put these principles to work and I'm confident you'll be able to improve your score. Brief note: This article is tailored for lower-scoring students, currently scoring below a 26 on ACT English. If you're already above this range, my perfect 36 ACT Englishscore articlewill be better for you as it contains advanced strategies. In this article, I'm going to discuss why scoring high is a good idea, what it takes to score a 26, and then go into ACT English tips. Stick with me - this is like building a house. First you need to lay a good foundation before putting up the walls of the house and pretty windows. Similarly, we need to first understand why you're doing what you're doing, before diving into tips and strategies. In this guide, I talk mainly about getting to a 26. But if your goal is to get to a 24 or lower, these tips still equally apply. Understand the Stakes At this ACT score range, improving your low ACT Englishscore to a 24 range will dramatically boost your chances of getting into better colleges. The reason? A 26 puts you at right about the 83rd percentile, well above the national average of all ACT test takers. This is roughly equivalent to a 1200 out of 1600 on the SAT. Let's take a popular school, University of Central Florida (UCF), as an example. Its average ACT score is a 27. Its 25th percentile score is a 23, and 75th percentile is a 28. Furthermore, its acceptance rate is 49%. In other words, a little less than half of all applicants are admitted. Good odds, but the lower your scores, the worse your chances. In our analysis, if you apply with an ACT score of 23, your chance of admission drops to 23%, or around 1/4 chance. But if you raise your score to a 28, your chance of admission goes up to 55% - a very good chance of admission. For the Englishsection, this is especially true if you want to apply to humanities or language programs. They expect your Englishscore to be better than your math score, and if you score low, they'll doubt your ability to do college-level humanities work. It's really worth your time to improve your ACT score. Hour for hour,it's the best thing you can do to raise your chance of getting into college. Curious what chances you have with a 26 ACT score? Check out ourexpert college admissions guide for a 26 ACT score. Know that You Can Do It This isn't just some lame inspirational message you see on the back of a milk carton. I mean, literally, you and every other student can do this. In my work with PrepScholar, I've worked with thousands of students scoring in the lower ranges of 15-21. Time after time, I see students who beat themselves up over their low score and think improving it is impossible. "I know I'm not smart." "I've just never been good at writing, and I can't see myself scoring high." "I don't know what to study to improve my score. Is it grammar rules? Do I do practice?" It breaks my heart. Because I know that more than anything else, your ACT score is a reflection ofhow hard you work and how smartly you study. Not your IQ and not your school grades. Not how Ms. Anderson in 10th grade gave you a C on your essay. Here's why: the ACT is a weird test. When you take it, don't you get the sense that the questions are nothing like what you've seen in school? You've learned grammar before in school. You know some basic grammar rules. But the ACT questions just seem so much weirder. It's purposely designed this way. The ACT can't test difficult concepts, because this would be unfair for students who never took AP English. It can't ask you to decompose Dostoevsky's The Brothers Karamazov. The ACT is a national test, which means it needs a level playing field for all students around the country. So it HAS to test concepts that all high school students will cover. How to transition between paragraphs, grammar rules like subject verb agreement, etc. You've learned all of this throughout school. But the ACT still has to make the test difficult, so it needs to test these concepts in strange ways. This trips up students who don't prepare, but it rewards students who understand the test well. Example Question Here's an example: find the grammar error in this sentence: The senator, along with his dozen campaign staff, are running a competitive race against the newcomer. This is a classic ACT English question. The error is in subject/verb agreement. The subject of the sentence is commissioner, which is singular. The verb is "run," but because the subject is singular, it should really be "runs." If you didn't see an error, you fell for a classic ACT English trap. It purposely confused you with the interrupting phrase, "along with his 20 staff members." You're now picturing 20 people in a campaign - which suggests a plural verb! The ACT English section is full of examples like this. Nearly every grammar rule is tested in specific ways, and if you don't prepare for these, you're going to do a lot worse than you should. Here's the good news: this might have been confusing the first time, but the next time you see a question like this, you'll know exactly what to do: find the subject and the verb, and get rid of the interrupting phrase. So to improve your ACT English score, you just need to: learn the grammar rules that the ACT tests study how the ACT tests these grammar rules and learn how to detect which grammar rule you need in a question practice on a lot of questions so you learn from your mistakes I'll go into more detail about exactly how to do this. First, let's see how many questions you need to get right to get a certain score. What It Takes to Get a 26in ACT English If we have a target ACT score out of 36 in mind, it helps to understand how many questions you need to get right on the actual test. The ACT English section has 75 questions on it. Depending on how many questions you get right, you'll get a Scaled score out of 36. Here's the raw score to ACT English Score conversion table. (If you could use a refresher on how the ACT is scored and how raw scores are calculated, read this.) Scaled Raw Scaled Raw Scaled Raw Scaled Raw 36 75 27 62 18 41-42 9 18-19 35 72-74 26 60-61 17 39-40 8 15-17 34 71 25 58-59 16 36-38 7 12-14 33 70 24 56-57 15 32-35 6 10- 32 68-69 23 53-55 14 29-31 5 8-9 31 67 22 51-52 13 27-28 4 6-7 30 66 21 48-50 12 25-26 3 4-5 29 65 20 45-47 23-24 2 2-3 28 63-64 19 43-44 10 20-22 1 0-1 So if you're aiming for a 26, on this test you need to get just 60 questions correct. This is just an 80% on the test! Also, keep in mind that you'll be able to GUESS on a lot of questions. Because there are 4 answer choices, you get a lot of questions right with a 25% chance! So here's an example. Let's say you know how to solve just 55 questions for sure. You guess on the remaining 20, and get 5 of them right by chance. This gives you a raw score of 60, or a scaled score of 26! This has serious implications for your testing strategy. In essence, you only need to answer 4/5 of all questions right. We'll go into more detail below about what this means for your testing strategy below. Whatever you're scoring now, take note of the difference you need to get to a 26. For example, if you're scoring a 21, you need to answer 10-13 more questions right to get to a 26. Once again, if your goal is a score below 26, like a 23, the same analysis applies. Just look up what your Raw Score demands above. OK - so we've covered why scoring a higher ACT Englishscore is important, why you specifically are capable of improving your score, and the raw score you need to get to your target. Now we'll actually get into actionable ACT English tipsthat you should use in your own studying to maximize your score improvement. Tipsto Improve Your Low ACT English Score Strategy 1: Know What's On the Test. It's Not Just About Grammar! The first tip to doing well on the ACT is understanding what you're actually going to be tested on. You need to predict every type of question that comes up so you have a game plan to get the right answer. If you've studied ACT English before, you've probably worried about memorizing grammar rules like subject/verb agreement or pronoun antecedent. The truth is, grammar is only half of the test. The other half is made up of what are called "Rhetorical Skills" s of concepts you need to know are Wordiness (how to phrase things concisely) and Transitional Logic (how to connect sentences and paragraphs together). For these skills, you don't just memorize grammar rules - you need to understand how to write effectively in the context of the ACT. At PrepScholar, we believe in dividing ACT English into individual skills you can attack separately. This is the best way to divide and conquer - understand what the ACT tests, and focus on mastering individual skills. Here's a complete breakdown of the skills in ACT English: Grammar (53% of ACT English) Punctuation - Commas Punctuation - General Number Agreement Pronouns Verb Forms Comparison/Description Word Choice Idioms Run-On Sentences Sentence Fragments Parallelism Modifiers Rhetorical Skills (47% of ACT English) Relevance Author Intent Transitional Logic Macro Logic Wordiness Formality and Tone That's it! All of ACT English is wrapped up in these 18 skills. What seemed like a scary, giant 75-question section can actually be wrapped up entirely in these 18 skills. Now, don't get overwhelmed. This may LOOK like a lot of stuff to study,but when you're aiming for a 26, you only have to master a fraction of these skills. I'll explain more in the next strategy. For a more detailed look, check out our guide breaking down theACT Englishsection. Strategy 2: Learn the Most Important Grammar Rules. Ignore the Others If you've tried studying for ACT English before, you might have been daunted by the large number of grammar rules you seem to have to know. The reality is, there is a huge difference in how important different grammar rules are on the test. Just as an example, Transition questions appear roughly 9 times per test, but Logical Comparison questions show up only once per test. So some skills show up nearly 10x more often than other skills!This has a huge implication on what you should be spending your precious time on studying - not all study hours are treated equal. If you study the most important grammar rules first, you will get the biggest bang for your buck. Here's the complete list of skills and how often they appear on a typical ACT English section: Skill Category # per Test % per Test Transitional Logic Rhetoric 9 12.41% Relevance Rhetoric 7 9.49% Wordiness Rhetoric 7 9.49% Punctuation - Commas Grammar 5 6.93% Punctuation - General Grammar 5 6.93% Macro Logic Rhetoric 5 6.57% Author Intent Rhetoric 4 5.84% Run-On Sentences Grammar 4 5.84% Idioms Grammar 4 5.47% Verb Forms Grammar 4 5.% Sentence Fragments Grammar 3 4.01% Word Choice Grammar 3 4.01% Formality and Tone Rhetoric 3 3.65% Pronouns Grammar 3 3.65% Number Agreement Grammar 2 3.28% Parallelism Grammar 2 2.92% Modifiers Grammar 2 2.92% Comparison/Description Grammar 1 1.46% Look at the difference in commonality between the skills. Transitional logic shows up a whopping 9 times per test, while modifiers shows up just 2 times. If it takes the same amount of time to study both skills, clearly your time is better spent on studying Transitional logic. Remember what we said about how you only need to get 80% of questions correct to get a 26? If you master the top 10 skills above and get all those questions right, you can totally ignore the other 8 skills!This is what I mean by bang for your buck. Unfortunately, most books and test prep resources ignore this distinction - they just treat every skill equally. They'll give you the same number of practice questions and give you no guidance on how to spend your time. This means you can waste a lot of time studying things that truly don't matter on the ACT. (Why do they do this? I believe this is usually because these companies hire people who are good at English to write their materials, NOT people who are good at taking tests. These are different skills). At PrepScholar, we strongly believe in getting our students the biggest score improvement for every hour they spend on ACT prep. This is why our program focuses your attention on the most important skills that will lead to the most ACT score improvement. You only have limited time to study, and we don't want to waste it.We designed our program this way because they were the same methods we used to get perfect scores on the ACT. If you plan to study by yourself - make sure you organize your time well.Instead of reading a book cover to cover, you should be focusing on the most critical grammar rules to improve your score most. Strategy 3: Find Your Grammar Weaknesses and Drill Them If you're like most students, you're better at some areas in ACT English than others. You might know transitions really well, but you'll be weak in sentence fragments. Or maybe you really like parallel construction, but have no idea what faulty modifiers are. If you're like most students, you also don't have an unlimited amount of time to study. You have a lot of homework,you might have intense extracurriculars, and you want to spend time with your friends. This means for every hour you study for the ACT, it needs to be the most effective hour possible to raise your ACT score. In concrete terms,you need to find your greatest areas of improvement and work on those. Too many students study the 'dumb' way. They just buy a book and read it cover to cover. When they don't improve, they're SHOCKED. I'm not. Studying effectively for the ACT isn't like painting a house. You're not trying to apply thin coats of understanding evenly across a lot of subjects. What these students did wrong was they wasted time on subjects they already knew well, and they didn't spend enough time improving their weak spots. Instead, studying effectively for the ACT is like plugging up the holes of a leaking boat. You need to find the biggest hole, and fill it. Then you find the next biggest hole, and you fix that. Soon you'll find that your boat isn't sinking at all. How does this relate to ACT English? You need to find the most important grammar rules that you're having the most trouble in, and then practice hard until it's no longer a weakness. Fixing up the biggest holes. Doesn't this make sense? For every question that you miss, you need to identify the type of question it is, and why you missed it. When you notice patterns to the questions you miss, you then need to find extra practice for this grammar rule. Say you miss a lot of comma punctuation questions (the mostcommon ACT English grammar rule). You need to find a way to get lesson material to teach yourself the main concepts that you're forgetting. Then you need to find more practice questions for this skill so you can drill your mistakes. This is by far the best way for you to improve your Englishscore. Bonus: If all of this is making sense to you, you'd love our ACT prep program, PrepScholar. We designed our program around the concepts in this article, because they actually work.When you start with PrepScholar, you’ll take a diagnostic that will determine your weaknesses in over forty ACT skills, including individual grammar rules. PrepScholar then creates a study program specifically customized for youto maximize your score. To improve each skill, you’ll take focused lessons dedicated to each skill, with over 20 practice questions per skill. This will train you for your specific area weaknesses, so your time is always spent most effectively to raise your score. For example, if you're weak in Subject/Verb Agreement, we'll give you a dedicated quiz focused on that skill so that you master your weakness. There’s no other prep system out there that does it this way, which is why we get better score results than any other program on the market. Check it out today with a 5-day free trial: Strategy 4:Attack Passages Sanely - By Paragraph ACT English has a passage-based format. You get a passage with 4-6 paragraphs, and you get 15 questions per passage. When you go into the test, you MUST have a plan on how to attack the passage and answer the questions. Students make two common mistakes on ACT English: They panic about how many questions there are (75!) and they rush through the passage, making careless mistakes along the way. They think that only sentences that are underlined are important, and they ignore the sentences in between. This makes you ignore context, which is critical for Rhetoric questions like Transitions and Organization. Have you ever felt this way before? The good news is, there's a sane way to attack the passage. We call it the "paragraph method." Here's how it works: Read a paragraph in the passage. Answer the questions in that paragraph. Here's an example passage: In this case, you read the passage until you hit the purple line. Then you answer all the questions marked in purple boxes. Next, you read the passage until you hit the green line. Then you answer the question marked in a green box. That's it. Pretty simple, but here's why it works: by reading each paragraph one at time, you force yourself to understand the context around the sentences. This is critical for Rhetoric questions like, "Should this sentence be deleted?" or "Sentence 3 should be placed before..." For example, notice how Question 26 comes at the beginning of the paragraph, but it requires you to understand the rest of the paragraph first: "which one most effectively introduces the information that follows in this paragraph?" In our experience, this is the most effective and sanest way to attack the ACT English passage. If you want to read more about this strategy, and possible alternatives to this method, read more: "The Best Way to Approach ACT English Passages." Because strategy lessons like this can be very effective in improving your score quickly, we include many of them in our PrepScholar ACT program. Learn how to eliminate answer choices systematically. Strategy 5: Don't Pick Answer Choices Based on "Sounding Weird." Know the Specific Rule Being Tested The ACT tests proper English grammar very strictly. Imagine that it's a 60-year-old English professor with perfect diction and grammar. It's not going to be the same language you use when you talk to your friends or text. For example: "Jake and me went to the ball game." This might be something you say informally in conversation, but it's 100% wrong on ACT English. A lot of students figure out grammar mistakes by what "sounds wrong" to their ear. The problem is,if you usually don't spot grammar errors easily, you can't fully rely on your ear to figure out what "sounds wrong."The ACT knows this, and it purposely puts in traps that will trick you if you can't precisely identify what's wrong and what's correct. Here's what you should do instead. For every wrong answer choice that you eliminate, you should justify to yourself clearly why you are eliminating that answer choice. Here's an example of a real ACT English question: Here's my thinking as I go through the question: When I see this sentence, there's a comma splice error. "The shop opens at six in the morning" and "I arrive thirty minutes early to set up" are both independent clauses. Two independent clauses can only be joined with a semicolon, or a comma and a conjunction (like ", and") F: NO CHANGE is incorrect because it keeps the comma splice error we just found. G: This gets us closer - there's a comma here, followed by "however," The problem is that "however" isn't a conjunction - it's a conjunctive adverb. That means it doesn't behave like "and" - it needs to follow a semicolon or a period. Strike this out. H: This is what we were looking for - a comma and a conjunction. This is grammatically correct. J: This is just removing the comma, which doesn't solve the error - it then becomes a "run on sentence" where the two independent clauses are still improperlyjoined. I've eliminated every answer choice but H, which must be the correct answer. Note that I'm not literally thinking all these words in my head, but this gives the gist of my thinking. I've identified the specific grammar error, so I know what I'm looking for. It's like if I told you, "The bee fly to the hive." You know this is wrong instantly if you say it aloud because it feels wrong. After a few more seconds, you'd be able to point out that "bee" is singular and "fly" is plural, so we have a subject/verb agreement error. By learning more grammar rules and practicing them, you'll be able to do this elimination very quickly and naturally. You'll pinpoint exact reasons that a phrase has a grammar error and use that to eliminate answer choices. This is a lot better than guessing based on things "sounding weird" and you'll get many more questions right. It really does take repetition to train grammar skills to this level, though. You need both lesson material to teach you the core content, then lots of practice questions to hammer the concepts home. That's whyinPrepScholar ACT, every ACT English skill gets a detailed strategy lesson, followed by dozens of practice questions to test what you just learned. We've found this to be the most effective method to learn the most important ACT English concepts. If you're studying by yourself without a program, make sure you can find the best study material to teach you grammar and give you enough practice. Strategy 6: Understand ALLYour ACT English Mistakes Every mistake you make on a test happens for a reason.If you don't understand exactly why you missed that question, you will make that mistake over and over again. Too many students scoring at the 12-20score range spend too little time studyingtheir mistakes. It's harsh. I get it. It sucks to stare your mistakes in the face. It's draining to learn difficult concepts you don't already understand. So the average student will breeze past their mistakes and instead focus on areas they're already comfortable with. It's like a warm blanket. Their thinking goes like this: "So I'm good at subject/verb agreement? I should do more subject/verb agreement problems! They make me feel good about myself." The result? NO SCORE IMPROVEMENT. Think about this: let's say you were learning how to cook, and you cut your finger accidentally while chopping carrots. Would you just ignore this, brush it aside, and keep chopping? No! You'd figure out where you went wrong - are you holding the knife incorrectly? Are you holding the carrot incorrectly? Is the knife sharp enough? You would do everything you can to avoid cutting yourself, because it's painful. ACT English is the very same way. You HAVE to understand WHYyou're making mistakes, and how you're going to AVOID making this mistake in the future. So here'swhat you need to do: on every practice test or question set that you take, mark every question that you're even 20% unsure about when you grade your test or quiz, review every single question that you marked, and every incorrect question. This way even if you guessed a question correctly, you'll make sure to review it. in a notebook, keep a separate section by grammar rule. Write down: the gist of the question why you missed it what you'll do to avoid that mistake in the future It's not enough to just think about it and move on. It's not enough to just read the answer explanation. You have to think hard about why you specifically failed on this question. By taking this structured approach to your mistakes,you'll now have a running log of every question you missed, and your reflection on why. In our ACT prep philosophy, reviewing your mistakes is the #1 way to improve your ACT score.We've designed our program accordingly - after you take a quiz inour PrepScholar ACT program, we give you immediate quiz results to review. We basically force you to review your mistakes before you do anything else. It's that important. No excuses when it comes to your mistakes. Strategy 7: Go Deeper - WHY Did You Miss a English Question? Now, what are some common reasons that you missed a question? Don't just say, "I didn't know this material." That's a cop out and you won't learn anything from this. Always take it one step further - what specifically did you miss, and what do you have to improve in the future? Here are some examples of common reasons you miss a question, and how you take the analysis one step further: Content:I didn't learn the knowledge or grammar rule needed to answer this question. One step further:What specific knowledge do I need to learn, and how will I learn this skill? Incorrect Approach:I knew the content or grammar rule, but I didn't know how to approach this question. One step further:How do I solve this question? How will I solve questions like this in the future? Careless Error:I misread what the question was asking for or I missed a grammar rule I already knew. One step further:Why did I misread the question? Why did I miss this grammar error? What trick did the ACT play on me? What should I do in the future to avoid this? Get the idea? You're really digging into understanding why you're missing questions. Yes, this is hard, and it's tiring, and it takes effort.That's why most students who study the easy way - just reading a book cover to cover - don't improve. But you're different. Just by reading this guide, you're already proving that you care more than other students. And if you apply these principles and analyze your mistakes, you'll improve more than other students too. If you find it hard to understand why you're making mistakes, then you might find a program like PrepScholar helpful. Every one of our questions has a detailed answer explanation explaining how to solve the question, how to eliminate each wrong answer choice, and common ACT English traps. We purposefully write these explanations to guide you when you've missed an answer choice. Strategy 8: Don't Spend More than 30 Seconds per Question Of all sections, ACT English has the least amount of time per question. In one section, you get 60minutes to answer 75 questions, which means only 48 seconds per question! Remember what we said above about getting a 26? You only need a raw score of 60 out of 75. This is 80%. Therefore, DON'T feel bad about skipping a question. Chances are, it's actually a pretty hard question designed to waste your time. You're better off skipping it so you can get more questions right elsewhere in the section. Furthermore, you can't predict which questions are easy or hard. Unlike ACT Math, where the questions increase in difficulty from start to finish, ACT English is more or less random. So if you find yourself spending more than 30 seconds on a single question, skip it for now. You might have enough time to come back to it. You definitely want to avoid sucking up 2 minutes on a single question. This is taking up way more time than a single question deserves, and you're better off spending that time on other questions to get extra points. This requires discipline during the test, and many students ignore the clock until it's too late. Don't run out of time. And now, my final ACT English prep tip: Strategy 9: Don't Study General Grammar. Target ACT English When many low-scoring students think about studying ACT English, they think it's mainly a matter of learning grammar. So to prep for ACT English, they'll use general grammar books from school or English class. This points you in the wrong direction. Remember, ACT English tests grammar in very SPECIFIC ways. You're not learning how to write a good essay and using good grammar generally. You're learning how to defeat ACT English. The ways that grammar rules like punctuation or run-on sentences appear on ACT English are very formulaic - they show up in similar ways each time, with similar wrong answer choices. A run-on sentence question will have the same types of wrong answer choices, time and time again. Your job is to learn these patterns, screen out wrong answer choices, and get the right answer. So to do well on ACT English, you have to train with the best materials focused on ACT English. This means realistic practice questions that test Grammar and Rhetoric skills in the same way. Understanding the ACT at a deep level isn't easy. That's why at PrepScholar, we hire only the country's leading experts on the ACT to craft our test content. All of our test content writers scored perfect ACT scores or in the 99th-percentile, and they've often tutored for hundreds of hours before joining us. We turn down dozens of applicants who score a 34 or below on the ACT. Our standards for content are extremely high, because we want our students to have the most realistic practice possible. If you don't use PrepScholar, make sure you're confident of the quality of the materials you're using.If you train on low quality practice questions, you're going to develop bad habits and learn to attack questions the wrong way. In Overview These are the main ACT English tips I have for you to improve your score. If you're scoring a 15, you can improve it to a 20. If you're scoring a 21, you can boost it to a 26. I guarantee it, if you put in the right amount of work, and study like I'm suggesting above. Notice that I didn't actually teach you that many grammar rules. I didn't point to any tips and tricks that you need to know, or specific grammar rules that will instantly raise your score. That's because these one-size-fits-all, guaranteed strategies don't really exist. (And anyone who tells you this is deceiving you). Every student is different. Instead, you need to understand where you're falling short, and drill those weaknesses continuously. You also need to be thoughtful about your mistakes and leave no mistake ignored. This is really important to your future. Make sure you give ACT prep the attention it deserves, before it's too late, and you get a rejection letter you didn't want. What's Next? We have a lot more useful guides to raise your ACT score. Read my corresponding guides for other ACT sections: Get a 26 in ACTMath, ACT Reading, and ACT Science. What's a good ACT score for you? Read our detailed guide on figuring out your ACT target score. Want a bunch of free ACT practice tests to practice with? Here's our comprehensive list of every free ACT practice test. Want to improve your ACT score by 4+ points?We have the industry's leading ACT prep program. Built by Harvard grads and ACT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today: Have friends who also need help with test prep? Share this article! Tweet Allen Cheng About the Author As co-founder and head of product design at PrepScholar, Allen has guided thousands of students to success in SAT/ACT prep and college admissions. He's committed to providing the highest quality resources to help you succeed. Allen graduated from Harvard University summa cum laude and earned two perfect scores on the SAT (1600 in 2004, and 2400 in 2014) and a perfect score on the ACT. You can also find Allen on his personal website, Shortform, or the Shortform blog. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Business Propostion Research Paper Example | Topics and Well Written Essays - 1500 words

Business Propostion - Research Paper Example The use of social networking websites increased with the innovation of gadgets. The study will lay emphasis on how the management of Stone Goose can utilize the benefits of social media tools for the smooth execution of marketing activities. Table of Contents Executive Summary 4 Table of Contents 7 Introduction 12 Value Added Benefit of Social Media Marketing Tools 17 Usage of Social Marketing Platforms 22 Implementation of Social Media Platforms 27 Social, Mobile, Analytics and Cloud Model 32 Incorporating Social Media Policy 37 Conclusion 40 Introduction Social networking is defined as an online community that allows people to develop profiles of their backgrounds and interests, communicate with friends and strangers, and share thoughts, photos, Internet links, music etc (Vermaat & Shelly 2006).The utility of the social media tools is prevalent and websites like Facebook, Twitter and Linked In are gaining recognition because of its usage by billions of people worldwide for professi onal and personal uses. The business organizations are developing several social media policies which help providing new opportunities to the organization for networking and attracting new clients, recruitment and marketing of services and promotion of brands with minimum of financial commitment. Many organizations encourage the use of social media in most of the marketing activities but they are also aware of the benefits of social media are associated with huge number of risks. These organizations actively encourage the usage of sales of business development and also branding of marketing and services. Social media policy helps in setting out standards that an organization expects from the employees while their usage of social media marketing for various online media marketing activities. The social media policies serves purposeful and acts like a guidance for the employers and employees in helping them to distinguish in the course of employment and also help in setting out the di fferent course of actions which can lead to possible consequences which help the employees in breaching the policy. The benefits of the social media marketing tools will help in marking out new business development ideas which will outweigh the risks associated with each of the project. The organizations will recognize the risks associated with the organization and give a certain level of protection for their marketing activities. Value Added Benefit of Social Media Marketing Tools The marketing mix will serve purposeful in construction of planning and implementation of social marketing programs which is designed specifically to encourage the behavioral change. Price, place, product and promotional activities are some of the important central elements which are pivotal for social marketing campaigns and help in reaching out to a desired social media target and also come to a unified social media decision (Merrill, Kenneth, Navetta & Santalesa, 2010). The new communication model help s in giving the social marketers a challenge to reach the desired target and goals. The new form of communication model gives the social marketer an opportunity and also a platform to attain a desired target. The new communication model facilitates uniformed managerial decision making and also helps them in arriving at a unified critical decision points. These critical points allow the social market